The Kia Optima looks good, but has some serious flaws in other areas, most notably ride comfort, refinement, interior quality and running costs.. This latest version of the Kia Optima Saloon is a big improvement on the previous model – a car that didn’t find many buyers in the UK. It’s a natural rival to the Ford Mondeo, Vauxhall Insignia and Volkswagen Passat – all top-sellers in the UK – so this new version is going to have to be good.. The Kia Optima is one of the best saloons you've probably never heard of. But that doesn't mean you should overlook it. After all, this is an incredibly smooth and spacious saloon that's well-equipped and well-finished. While crossovers may rule the roost, there's still lots to like about the Optima.. A Kia Optima Sportswagon review. You spoil us…I know, I get it. The Kia Optima Sportswagon is, I don’t think Kia will protest, not the most scintillating machine you’ll read about on TopGear.com. Kia Motors America. 1,086,081 likes · 1,831 were here. Welcome to the official Kia Facebook community, where we highlight all the ways our cars became. Five years ago, Kia introduced the redesigned Optima — a vehicle that overturned conventional thinking about midsize sedans. This year, the design and engineering revolution continues..