If you’re expecting the Optima to be a budget alternative to mainstream saloons like the Ford Mondeo and Vauxhall Insignia, then you might be a wee bit disappointed. It’s a shade cheaper to buy than its rivals, but no more than that, and you’re less likely to be able to negotiate a discount with your dealer. Resale values are nothing special for the class, either. Perhaps more critically, it’s not all that cost effective for the company car drivers with which cars like this are immensely popular. The CO2 emissions of 128g/km place it in a relatively high band for company car tax payments when compared with its best rivals, and a claimed average fuel return of 57.6mpg is no great shakes, either.. The Kia Optima is a four-door mid-size car manufactured by Kia Motors since 2000 and marketed globally through various nameplates. First generation cars were mostly marketed as the Optima, although the Kia Magentis name was used in Europe and Canada when sales began there in 2002.. The Kia Optima looks good, but has some serious flaws in other areas, most notably ride comfort, refinement, interior quality and running costs. If you’re not absolutely sold on the Optima’s looks, we’d point you towards one of the many alternatives in the family car class that provide more.